Coach

A collaboration between Sapient and Coach to help bring its e-commerce website into a fluid responsive site. I worked closely with UX designers to create user interfaces from the landing page to the checkout page. My main task was to make sure all the UI elements and layout looked clean, elevated, and aesthetically matching the Coach brand.

Three breakpoints – 320, 768, and 1100, were designed so that the site can accommodate all device sizes. A twelve-column grid was designed to maximize the flexibility in building pages in Demandware, and Coach would have the ability to change contents using the plug-and-play method. 

The challenges of designing a responsive site are to make sure the design layouts work across all device sizes and to make sure all UI elements work well for mobile users.